Section 327: Meaning of "advertising"

Gambling Act 2005 · 2005 c. 19View on legislation.gov.uk

Part 16: Advertising

For the purposes of this Act a person advertises gambling if—

he does anything to encourage one or more persons to take advantage (whether directly or through an agent) of facilities for gambling,
with a view to increasing the use of facilities for gambling, he brings them or information about them to the attention of one or more persons, or
he participates in or facilitates an activity knowing or believing that it is designed to—
encourage one or more persons to take advantage (whether directly or through an agent) of facilities for gambling, or
increase the use of facilities for gambling by bringing them or information about them to the attention of one or more persons.

For the purposes of subsection (1) a person shall be treated as bringing facilities for gambling to the attention of one or more persons with a view to increasing the use of the facilities if—

he enters into arrangements (whether by way of sponsorship, brand-sharing or otherwise) under which a name is displayed in connection with an event or product, and
either—
the provision of facilities for gambling is the sole or main activity undertaken under that name, or
the manner or context in which the name is displayed is designed to draw attention to the fact that facilities for gambling are provided under that name.

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Reuse reviewed 21 August 2026 under Open Government Licence v3.0.