If it appears to the Secretary of State that a company whose name does not include "limited" or any of the permitted alternatives—
the Secretary of State may direct the company to change its name so that it ends with "limited" or one of the permitted alternatives.
The direction must be in writing and must specify the period within which the company is to change its name.
The period must be a period of at least 28 days beginning with the date of the direction.
If the company fails to comply with a direction under this section an offence is committed by—
A person guilty of an offence under this section is liable on summary conviction to a fine not exceeding level 5 on the standard scale and, for continued contravention, a daily default fine not exceeding one-tenth of level 5 on the standard scaleone-tenth of the greater of £5,000 or level 4 on the standard scale.
Where a direction is given under subsection (1), the registrar may omit from the material on the register that is available for public inspection any mention of the name to which the direction relates.