A person ("the applicant") may object to a company's registered name on the ground—
that it is the same as a name associated with the applicant in which he has goodwill, or
that it is sufficiently similar to such a name that its use in the United Kingdom or elsewhere would be likely to mislead members of the public in the United Kingdom or elsewhere by suggesting a connection between the company and the applicant.
The objection must be made by application to a company names adjudicator (see section 70).
If the facts mentioned in subsection (4)(a) ... or (c) are established, the objection shall nevertheless be upheld if the applicant shows that the main purpose of the respondents (or any of them) in registering the name was to obtain money (or other consideration) from the applicant or prevent him from registering the name.
If the objection is not upheld under subsection (4) or (5), it shall be dismissed.
In this section "goodwill" includes reputation of any description.