Section 96: Direct marketing code

Digital Economy Act 2017 · 2017 c. 30View on legislation.gov.uk

Part 6: Miscellaneous

The Data Protection Act 1998 is amended as follows.

After section 52A insert—

In section 51(5A) (general duties of Commissioner) at the end insert ." or section 52AA (direct marketing code) "

In the title of each of sections 52B to 52E for "data-sharing code" substitute ." data-sharing and direct marketing codes "

In section 52B (procedure for making code)—

in subsection (1) after "52A" insert ;" or 52AA "
in subsection (6) omit "under section 52A".

In section 52C (alteration or replacement of code)—

in subsection (1)(a) after "data-sharing code" insert ;" and the direct marketing code "
in subsection (1)(b) for "may prepare an alteration to that code" substitute ;" in either case, may prepare an alteration to the code "
in subsection (4) after "52A" insert ;" or 52AA "
in subsection (5) for "means the code" substitute ." and "the direct marketing code" mean the codes respectively prepared under sections 52A and 52AA and "

In section 52D (publication of code) in subsection (1) for "the code" substitute ." any code "

In section 52E (effect of code)—

in subsection (1) after "data-sharing code" insert ;" or the direct marketing code "
in subsection (2) for "The data-sharing code is" substitute ;" Those codes are "
in subsection (3) for "the data-sharing code" substitute ;" those codes "
in subsection (3)(a) after "Act" insert ;" or the Privacy and Electronic Communications (EC Directive) Regulations 2003 (S.I. 2003/2426) "
in subsection (3)(c) after "Act" insert ;" or those Regulations "
in subsection (4) for "means the code" substitute ." and "the direct marketing code" mean the codes respectively prepared under sections 52A and 52AA and "

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Reuse reviewed 21 August 2026 under Open Government Licence v3.0.